Such is the value of street style to brands that most fashion houses liberally give away their next season clothes and accessories to the models who have just walked their catwalks. That value is seen more than two-fold if the model in concern catches not just the eye of street style photographers but also the paparazzi. Hence models such as Miranda Kerr don’t simply front advertising campaigns, but become brand effective ambassadors.
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by Daniel P Dykes via Fashionising.com