Fashionable Ashlee: Have Victoria’s Secret changed their marketing formula?

Wednesday 25 July 2012

Have Victoria’s Secret changed their marketing formula?

_{Posted in Fashion / Fashion advertising / Fashion blog / Fashion pictures / Lingerie & underwear}

Victoria’s Secret catalogues have changed over time. Changed, a lot. In fact they went from soft and erotic-looking in the 1970s to a modern day production-line of unrealistic perfection. If we were to get scientific about it and lay out the last 10 catalogues in front of you, unlabelled, odds are you wouldn’t be able to distinguish one from another.

But when you have a formula that works, sometimes its not worth deviating (just ask Coca-Cola, speaking of blind tests). Victoria’s Secret’s formula of impossibly fit, well proportioned, and generally enviable-looking women posing seductively (or sweetly, depending on the product sub-line) works for them without fail. But while changing a formula completely isn’t always a good idea, making a few tweaks to improve it can be worth the risk. Having hit us in the face far too often with over-the-top (and completely unnecessary) photoshopping, have Victoria’s Secret finally tweaked their formula to embrace a little bit of realism?